The RJ-Romain Jerome brand (commonly referred to as either “RJ” or “Romain Jerome”) was established in 2004 to create watches that celebrate “legends and icons” of contemporary life.
The brand is known for watches that evoke references to video games, music, art, cars, and more. The brand made an initial splash in 2006 with the RJ Titanic-DNA collection which incorporated steel from the famous ocean liner. This was followed by the 2009 RJ Moon-DNAwatch which included materials from the Apollo 11 spacecraft and real moon dust. The brand capitalized on the eruption of Eyjafjallajökull in Iceland in 2010 with a watch that incorporates lava rock and ash from the volcano.